28th November 14.30–15-30

Opening session: The multimedia nun – Activist for human rights

Sister Mary John Mananzan in conversation with Jörg Nowak, Plenary (Basement)

Catholic media work from and with the margins faces not only many challenges, but often a small audience. The 82-year-old Filipino nun, Sister Mary John Mananzan, demonstrates how she successfully ties together her missionary and media work. She will talk about key messages and wording, how she addresses human rights issues in her social media activities, in the publishing of articles and books, and in her TV talk show “Nunsense makes sense”.  

For many years, Sister Mary John Mananzan has also partnered with missio Aachen. In collaboration with Jörg Nowak, Press Officer of missio Aachen, a story about modern slavery in Qatar was realised, and she presented a project for fundraising in a popular German TV charity show. Her many activities give an idea why Sr. Mary John Mananzan, as someone who is communicating from and with the margins, was cited by Women Deliver as one of the hundred most inspiring people in the world.

28th November 16:00–17:00

Workshop 1: Result chains – A realistic way of measuring impact

Presented by Christoph Spurk, Room 301 (3rd floor)

Measuring the impact of media projects has been and still is a challenge for many organisations working for media development. Using the original “theory of change” ideas, developed by evaluation practitioners some years ago, the workshop demonstrates the superiority of a result chain oriented evaluation approach when it comes to learning, compared to the widely used logframes (which have other advantages).

A study for Swiss Development cooperation shows that formulating detailed results chains for media projects can be not only insightful for planning, but also used in evaluation as a tool to see what works and what doesn’t. It offers more learning than other quantitative evaluation approaches (such as before-after designs with treatment and control groups). This new approach looks very appropriate to a sector like media development, which has struggled to develop meaningful evaluations.

The inputs during the workshop will also show an example of realistic evaluation in a radio project in Mali, demonstrating that media projects have achieved interesting results at concrete levels, like raising the discussion within families about conflicts and their causes, but also showing that some of the high level and very ambitious goals (such as democratisation or contributing to the end of violence) were not achieved.

What makes this experience relevant to others?
Measuring impact is a challenge for everyone working in development cooperation. Many donors request serious evaluations, but big quantitative ones are very costly and demanding, and therefore still in short supply. One of the reasons for this shortage is that the results of those quantitative impact evaluations cannot tell why projects have worked; they can just state how much they have contributed towards achieving a goal. Now, the new approach suggested here, tells a lot about why projects have worked (or not) in the way foreseen (by the result chain), and where the result chain broke or stopped.

Interested in further resources?
Weiss, Carol. H. (1995): Nothing As Practical As Good Theory: Exploring Theory-Based Evaluation for Comprehensive Community Initiatives for Children and Families, in: Connell, James P.; Kubisch, Anne C.; Schorr, Lisbeth B., and Carol H. Weiss (Ed.) New Approaches to Evaluating Community Initiatives. Concepts, Methods, and Contexts. Aspen Institute for Humanistic Studies, New York, pp. 65–92.
Schoemaker, E. and Stremlau, N. (2014): The Media and Conflict: An Assessment of the Evidence, in Progress in Development Studies 14, 2 (2014) pp. 181–195.
Spurk, C., and C. Koch 2019. The Use of Theories of Change in Media and Governance Programs, unpublished research report for SDC, Berne

Workshop 2: Participatory video – Empowerment through knowledge and technology

Presented by Chris Goertz, Room 300 (3rd floor)

Video is nowadays the source of information everybody can relate to. In a participatory approach, it can be used as a tool for social change, to empower (marginalised) people and make their voices heard. In combination with the internet and its social media networks, video has proven to be amongst the most popular means of entertainment and information worldwide.

However, the lack of access to education, and absence of rights to communication are still among the biggest challenges within the African continent. Media remains far from free and inclusive as we see a significant dearth of objectivity, youth or female representation. To bridge this gap, the goal of this presentation is to give an insight into the opportunities and the potential of Participatory Video on the ground, as well as on Minibus Media lessons learnt over its 14 years of experience working in Africa.

What makes this experience relevant to others?
Using Participatory Video requires great care and preparation, sensitivity and awareness. Since its creation, Minibus Media has accumulated a vast amount of experiences working together with different actors of civil society and its target audiences. Our experiences and insights therefore pave the way to assist interested institutions on how to facilitate Participatory Video within their projects. To meet the various demands of our local partners, we provide tailor-made project consultancies, understanding our participants, as well as their communities.

Interested in further resources?
Find here a selection of online publications on Participatory Video from the CAMECO literature database.

Workshop 3: Share the journey – Bringing communities, migrants and refugees together

Presented by Alfonso Apicella, Panelist Johannes Seibel, Room Pavillon (Basement)

Caritas Internationalis is a membership organisation consisting of 168 national agencies. Share the Journey is a public education campaign whose goal is to encourage its members to create spaces and opportunities for established communities, migrants and refugees to come together and have a positive interaction.

The campaign assumption rests on Pope Francis’ culture of encounter to reach out to the many people who are forced to flee their homes to seek a better, safer life elsewhere. Pope Francis has spoken of a ‘culture of encounter’ as a common goal within the broader Catholic community, encouraging people to look beyond themselves to the needs of others. It is also therefore a call for the Catholic community to go out instead of closing in on itself.

The aim of this interactive workshop is to brainstorm ideas around how a ‘culture of encounter’ as a methodology can spark social action and build more cohesive communities beyond our audiences’ circles by meeting people on the peripheries, the most poor and vulnerable, especially migrants and refugees.

The experience of the Share the Journey campaign is used as one possible example of community engagement in such a hotly debated area as migration, undeniably one of the most contentious and possibly divisive topics of our time.

What makes this experience relevant to others?
The Share the Journey campaign has mobilised about 70 national Caritas agencies in countries where migration is felt as a pressing issue in the political and socioeconomic domain. Unlike many migration-centred initiatives, Share the Journey addresses migration with a global angle, igniting action in places where migrants leave from, pass through or arrive and settle. It has achieved significant levels of grassroots engagement, particularly in myth-busting preconceptions, with limited funding and internal capacity. From a communications point of view, Caritas’ campaign has created opportunities for communities, migrants and refugees to share stories and experiences and to speak out together on a local, national and international level.

Interested in further resources?
The future is in our hands
Caritas and Pope promote encounter with migrants
Share the Journey in Youtube

Workshop 4: Revitalised – Professionalised – Demanded? A Lithuanian programme to help Catholic media out of their marginal position

Presented by Diana Adomaitienė and Donatas Ramonas, Room 201 (2nd floor)

More than 75 % of people in Lithuania self-identify as Catholic, but Catholic media are generally seen as niche products for a marginal audience. To improve the situation, the Lithuanian Church Chronicle Foundation has implemented a four-year-programme with the overall objective to enable the Catholic Church to reach out to wider parts of Lithuanian society. A central component is increasing the self-sustainability of four key partners, in terms of the quality of their media content, the effectiveness of their management and marketing activities, and the appropriateness of their strategic goals.

The programme manager, Diana Adomaitienė, and the business consultant Donatas Ramonas (CRC Consulting) will briefly describe the process, report first results, and talk about the specific challenges they identified in the cooperation with Catholic media. The workshop will also discuss whether the Lithuanian programme could provide a model for other countries and what the chances are to help Catholic media out of their marginal position.

Interested in further resources?
Find here a selection of publications on Catholic Church and Communication in Europe from the CAMECO literature database.

Workshop 5: Interculturality and creativity – Communication approaches of religious orders

Presented by Sister Noemi Bergamin, FSP, and Fr. Fabrizio Colombo, MCCJ, Room 401 (4th floor)

Religious orders work intensively with the marginalized in the field of communication and media. This workshop will help to understand the communication approaches of two religious orders: the Comboni Missionaries and the Daughters of Saint Paul.

Interculturality and creativity are two of their key concepts, and the two speakers, Fr. Fabrizio Colombo, Comboni missionary and communication professional, and Sr. Noemi Bergamin, Daughter of St. Paul, will share what they have learnt, respectively, in the creation and development of community and Catholic media (especially radio) in digital environments, and in the production and launch of the "African Bible".

What makes this experience relevant to others?
It is important to realize that a lot of communication methods are “imported” and contents are “imposed”, as they reflect ideologies and values which do not belong to, and do not respect, local cultures. Effective communication starts with creativity and emotions, before any content, ideas and theories.

Interested in further resources?
Find here a selection of publications on Catholic Congregations and Communication from the CAMECO literature database.

28th November 17:30–18:30

Workshop 6: Preventing violence, limiting crises – Interreligious dialogue and communication in a context of conflict

Presented by Mons. Laurent Dabiré and Michel Beuret, Room 301 (3rd floor)

- This workshop will be held in French -

Marginalized populations are often the most affected victims of social conflicts. Institutions involved in peace-building, and the world of communication and the media in general, must develop approaches aiming at preventing violence and at limiting crises that increasingly have religious components.

Michel Beuret, from the Fondation Hirondelle, will talk about the importance of creating inclusive contents in a context of conflict. Mons. Laurent Dabiré, Bishop of Dori (Burkina Faso) and President of the Episcopal Conference of Burkina Faso and Niger, will report on the characteristics and impacts of the communication approach of the interfaith dialogue association Union Fraternelle des Croyants (UFC) of Dori, in its peacebuilding activities.

What makes this experience relevant to others?
One of the main sources of conflict is the lack of dialogue, encounter and knowledge of the other. This rule is true in proximity (tension in disadvantaged, intercultural, neighborhood or even family suburbs), as well as in distance (geopolitical). In a democracy, freedom of speech, religion and opinion guarantee the possibility of exchanges. Nurturing them effectively prevents tensions that could turn violent in the absence of a discussion mechanism. To reopen the dialogue where it has disappeared is to give a new horizon to living together. Information, public debate and media forum is a crossroads of this essential work.

Interested in further resources?
Find here a selection of online publications on Conflict-Sensitive Communication, Peace Journalism & Media in Conflict Transformation from the CAMECO literature database.

Workshop 7: 'All on Board' – How film training and filmmaking is used to foster social inclusion

Presented by Julia Krojer, Room 300 (3rd floor) enables West African filmmakers to pass on their knowledge as film trainers, and to produce socially relevant movies together with their students. Over the last two years, they have implemented the projects All on Board and Make a Difference, with partners in Ghana, Liberia, Sierra Leone, Gambia and Togo. The films produced in the process tell the stories of marginalized people, and of individuals promoting social change. All films are presented to a broad public via mobile cinema, at film festivals, on TV and online.

The workshop will introduce activities and results, which strengthen the independent film and media sector in West Africa, improve careers and job opportunities within that field, and demonstrate the commitment of to make voices heard that otherwise might be muted.

What makes this experience relevant to others?
The film porject brings together filmmakers and aspiring filmmakers from West African countries. It started in an with Sierra Leone, and now includes people from Liberia, Ghana, Gambia and Togo. Training on the job ensures that the knowledge gained will be put to effective use. To make sure that a broad public is reached, the films are shown via mobile cinema tours in the different countries. After each screening, the filmmakers discuss the main topics to include the audience and get to know their point of view.  

Workshop 8: Cancelled

Workshop 9: Marketing without losing the mission – Strengthening the economic sustainability of Peruvian community media

Presented by Lourdes Barrezueta, Room 401 (4th floor)

- This workshop will be held in Spanish -

The economic crisis of Latin American local and community media is serious; the majority had entered the exploding media markets with little success. This was the starting point for the project "Local Radio and TV Platform", implemented by the Peruvian NGO TV Cultura, CAMECO, and the Coordinadora Nacional de Radio (CNR), between 2016 and 2019.

Aiming at strengthening economic viability and connection with audiences of community radios and local TV stations in Peru, the project triggered significant changes: the participating media have been able to increase their advertising revenues, improve their journalistic relevance, and expand their social media presence. Some are now even more popular in their region than the major national broadcasting chains. In addition, more than 8,000 communicators from all over Latin America have enrolled in the online training courses offered by the platform. The success of the project is due not only to the offer of hands-on training, but also to the combination of joint workshops and individual mentoring, which resulted in a great flexibility of the project to adapt to the needs of the media.

According to external evaluation, the project has initiated a process "that connects action components that were previously separate from each other in the organizational culture of community radios": the focus on audience needs and an integrated marketing concept beyond the mere increase of advertising revenues. The workshop shares the advances, strategies and weaknesses of the project, and points out the challenges of digital marketing for local media and citizens.

What makes this experience relevant to others?
Most of the media that participated in the experience increased their income, and have begun a process of transformation to become multiplatform spaces that will allow them to expand audiences and generate new economic resources. We have identified strategies and methodologies that, although still subject to improvement, can be shared as inspiring paths.

Interested in further resources?
Find here a selection of online publications on Community Radio Financing and Sustainability from the CAMECO literature database.

Workshop 10: 'My School' and 'Puzzle' – TV programmes addressing marginalized children in the Middle East

Presented by Juliana Sfeir, Room Pavillon (Basement)

Some children don't go to school. Many are refugees or internally displaced children whose chances of education have been destroyed. Others are too poor to attend, or they miss out, simply because they are girls. Those that can go to school, often receive poor-quality education. Teachers frequently rely on rote learning and violence to maintain discipline. Challenging traditional ways of thinking is discouraged.

When the conflicts in Syria and Iraq began, SAT-7 needed to adjust some of its programming and create new shows to address the needs of the region. SAT-7 Kids created an informal school program, My School, starting with the early years of KG3, Grade 1, 2, 3, and 4, in response to the growing refugee crisis. With the establishment of SAT-7 Academy, the program continued, and included short educational songs, clips, character building segments and life skills to hold the full 90 minutes. Children enjoy an informal education with a holistic approach. The brand not only targets children, but also parents and teachers with the wider issues of the whole region.

SAT-7 Academy’s programming focuses on education, health, and social development. The recent children's rights game and music show, Puzzle, allows them to participate actively in the academy’s programming. It hosts children from different religious, cultural, and socio-economic backgrounds. Puzzle is a platform through which children of different nationalities get together, and express themselves whilst playing and creating their own songs. The workshop will present both experiences and discuss impacts and challenges.

What makes this experience relevant to others?
It is our duty as a Christian media to be the salt in unsalted areas, and light where darkness prevails. And just like Jesus who loved the hordes and attended to the needs of the poor, the sick, the rejected, the lonely, and ignorant, without any condition so we are called to do: to stand up for the weak, to seek justice for all, to be peacemakers, and build His unseen Church.

29th November 10:30–11:30

Workshop 11: Influencer marketing for development? An experiment involving a Misereor project in Brazil

Presented by Pia Schröder, Room 301 (3rd floor)

Influencer marketing is one of the most prevalent trends of our time. The increasing importance of digital media means that cooperation with opinion leaders in social networks is becoming more and more important. Non-profit organisations are also discovering cooperation with influencers for themselves.

Misereor, the German Catholic Bishops’ Organisation for Development Cooperation, has asked itself how influencer relations can be used meaningfully in communications work. In April, we started our first influencer project: two YouTubers visited Misereor projects in Brazil. Through their social media channels they raised awareness within their communities of the situation of disadvantaged young people in Rio de Janeiro, reported on the project work on site, and called for support.

Another important pillar of Misereor’s external communication is the organisation’s own "corporate influencers": Misereor employees who use their own social media channels and their status as experts in their fields to act as multipliers and enter into dialogue.

We want to share our own experiences in the field of influencer marketing and will host a workshop session to jointly develop ways in which influencers can be integrated into communication from and with the margins.

What makes this experience relevant to others?
Influencer marketing as a communications tool holds great potential for non-profits: it enables organisations to enter into dialogue with new target groups, to tell authentic stories, to raise awareness and mobilise people for the global issues of development cooperation. Another important question is how to encourage and support your employees to become multipliers for your own organisation as "corporate influencers". Last but not least: the power to tell your own story is where equality and a more just world begins.

Workshop 12: Crowdfunding for journalists – Opportunities and challenges

Presented by Jeremy Druker, Room Refugium (2nd floor, entrance: opposite the Chapel, 1st floor)

Press Start is the only global crowdfunding platform for reporters and editors in countries where the press cannot work freely. Our journalists, from Honduras to Macedonia, have funded reporting projects thanks to contributions from around the world, bypassing the autocrats and media moguls who often use financial leverage to control or shut down independent media. Our approach works: since we launched in July 2016, most of our campaigns have been fully funded, and half of those exceeded their goals. Ultimately, we’d like to revolutionize the way independent journalism is funded in the developing world and emerging democracies. One main goal is to enable both reporters from marginalized communities and/or writing on topics from the “margins” gain better exposure – even if they don’t have the contacts or language skills to normally crowdfund abroad. Our story is complicated, full of good ideas, hard work, and some false starts. During the session, you can expect an honest sharing of lessons of what worked and what didn't and practical tips that might be especially relevant for initiatives looking to scale up internationally.

Workshop 13: Street children advocating for their rights – The Butterfly experience

Presented by Rita Panicker, Room 300 (3rd floor)

The world over, children’s news is often presented from an adult perspective. The Children’s Media Centre was initiated by Butterflies in 1996, to present children’s news from their own perspective, founded on the rights of children to expression, speech, participation, association and information.

Butterflies Children’s Media gives children a voice and the space to create their very own media, by and with children, but also for the general public. Trained in both print and online journalism, they produce their own newspaper, radio programmes, digital stories and theatre, highlighting issues and concerns neglected by mainstream media. Education in such life skills raises children’s awareness of world events, and is a tool for monitoring the situation of their rights within the country.

Butterflies Broadcasting Children (BBC) is a radio programme owned and driven by children. Facilitating adults do not write or edit content, or take decisions. The newspaper is known as Delhi Children’s Times and International Child Reporter.

The workshop will provide a deeper insight into methodologies and results of Butterflies Children’s Media Centre, and stimulate the discussion about media by respectively for children.

Workshop 14: Audience research as an eye-opener – Strengthening local communication in Uganda

Presented by Margaret Bukirwa Sentamu, Room 401 (4th floor)

Most community oriented radio stations are passion-driven, and heavily dependent on unpaid staff. Mama FM, under the parent organisation Uganda Media Women’s Association (UMWA), the first women’s radio station in Africa, is such a radio. But, without audience research, it cannot connect with its listeners because it will not meet their most pressing information needs. Not carrying out audience research is equivalent to walking with your eyes shut.

One finding of audience research was that their sports programme was amongst the most popular – and most listened to by men!

The session elaborates why audience research is vital for providing insight into what audiences enjoy, and ultimately helps producers/managers increase the listenership of the target audience. UMWA developed an internal Audience Research Policy, and it became an institutional norm that each presenter now does research for each of their programmes. As their facilitator pointed out “each program is capable of being an Award Winner. Research is therefore key at any level”.

Tailor-made training for leadership, staff and volunteers, as well as conducted research, helped UMWA/Mama FM to make informed decisions, and enhance organizational marketing, internal operations and radio programming. Furthermore, the number of cooperating NGOs increased (as resource persons during talk shows, sharing press releases, etc.), many of whom formerly belittled a women’s radio.

Interested in further resources?
Find here a selection of online training materials on Audience Research from the CAMECO literature database.

Workshop 15: Dignity, equality and freedom – Upholding human rights and advancing social justice in the digital age

Presented by Sara Speicher, Room 201 (2nd floor)
Panelist Nataša Govekar

Through social media, mobile and online communications, people today have unparalleled access to information, experiences and contacts. In a world where communication is key to social justice and sustainable development, digital platforms offer powerful tools for justice, education, encounter and understanding.

But the same platforms are also used to spread deliberate disinformation and hate. Politically motivated digital campaigns of “fake news” are undermining democratic processes and attacking responsible journalism. Private data is increasingly requested and collected to tailor experiences for economic and political purposes. And while digital platforms seem to provide unfettered opportunity for freedom of expression, growing media monopolies threaten a diversity of perspective and opinion.

Individually, these challenges are not new, but their pace and interconnection in the digital age pose huge and complex obstacles to people and communities seeking to participate fully and equally as responsible citizens in democratic societies.

This workshop will outline the human rights and realities that are at stake and what it might take to ensure our digital communication embodies respect for the dignity, integrity, equality and freedom of all human beings and their communities.

What makes this experience relevant to others?
Digital technologies are transforming the way we communicate and access information and knowledge. In fact, digital communication is transforming the way we live. We are only seeing the beginning of this transformation as over half of the world’s population are already internet users and an estimated billion more will be connected in the next few years. Artificial intelligence is already shaping not only our communication channels but potentially our political, cultural and economic environment. These developments affect us at all levels, and as individuals, organizations, and communities, we must be aware of the challenges and opportunities and be leaders and prophets upholding human rights and social justice in the digital age.

Interested in further resources?
See WACC Journal Media Development, issue 2019-1: 'Brave New Digital World'