Our Approach
Today, digital life is part of everyday life — especially for children and young people.
At CAMECO, we understand digital wellbeing as a broad concept that looks at how people live, learn, connect, and stay healthy in a digital world.
Digital wellbeing is closely linked to using technology in a responsible, ethical, and meaningful way.
It is about empowering young people to participate online with confidence, fairness, and respect — while protecting their mental and physical health.
Rather than seeing mobile media as a problem, CAMECO follows a salutogenic approach.
We focus on what helps people stay healthy, balanced, and resilient when using digital media in daily life.
Our work is grounded in scientific research and academic models and aims to build a positive and ethical relationship with technology.
Our approach promotes an integrated model of digital wellbeing, which supports young people in developing:
We strongly believe that young people must be active participants in shaping digital wellbeing strategies.
Without their voices, no digital education can truly succeed.
Partnering for Impact
Our project partner proposition is to work closely with organisations — especially schools, youth centers, journalism clubs, and pastoral care institutions — that share our vision for healthy and responsible digital engagement.
Together we promote a culture of positive digital conviviality in educational settings.
Our goal is to go beyond limiting screen time or teaching basic media skills.
Instead, we encourage deeper reflection, ethical use of technology, and critical thinking.
As children and adolescents go online at younger ages, they face both opportunities and risks.
We see an urgent need to support schools and communities in responding to these challenges.
That is why our work brings together educators, students, and families, grassroots organisations and local media fostering collective learning and shared responsibility.
How We Work
CAMECO and its partners work with the entire school community — including educators, young people aged 10 to 17, and families.
Together, we develop a tailored digital media education strategy, adapted to each school or educational environment, embracing the community unique context.
This may include:
Projects usually begin with a context analysis and a careful assessment, including a desk review and data collection, followed by surveys to understand the real needs and experiences of the school community.
It grows through pilot activities into long-term action.
Next steps may include workshops and face-to-face discussions, which can later be expanded to the wider school network.
This phased approach ensures that solutions are practical, inclusive, and sustainable.