High priority planning for Radio CIM in Ushhorod
Vague plans to set up a radio in the South-Western Ukrainian Zakarpattia Oblast transformed overnight into a high priority issue: In the first week of June, the local bishop took the opportunity to support the purchase of the licence holding company for Radio CIM, and the local radio team was notified that they had to be on air eight weeks later.
CAMECO had already been contacted at the beginning of 2016 by Fr. Justyn Rusin OFMCap, a long-time co-operator of CAMECO, who established Clara Studio for children’s TV programming in Winnicja in the 90s. After his move to Ushhorod to support the Ruthenian Catholic Eparchy, he worked with local Catholics and students in preparation for the establishment of a radio station. In order to meet the licence stipulation and be on air by 4th August, immediate action from CAMECO and the group was required.
CAMECO was asked to conduct a first workshop to help the group to analyse the competing media market in the region, to develop a common and concrete vision of the format and ingredients of attractive programming for the multi-cultural region. The first ideas for slogans and a marketing campaign were outlined, training needs and potential means of income generation were identified.
The roughly 1.25 million Transcarpatian inhabitants have access to a broad range of local and regional stations affiliated to either biased political or narrow economic interests of the owners. Radio CIM aims to become an alternative, with independent reporting, ample room for audience participation and feedback, contributing to a democratic discourse, while being based on Christian values. And the small start-up group is aiming high, by stating that they want to become the market leader in the region. CAMECO was asked to regularly support the establishment and further development of Radio CIM via skype meetings and email exchange, and to help the management to set up a five-year business plan. /asj