Laudato TV Croatia launched
With the launch of Laudato TV, a new kind of “Catholic” television will make its entrance on the Croatian media market. Laudato TV – television with a heart – does not intend to settle in a narrowly defined niche of religious broadcasting, but wants to gain a respected position among the most popular mainstream channels, while making a difference with its focus on positive values in entertainment, and independent and unbiased reporting in its information programmes.
CAMECO was consulted in the very early stages of the planning phase, and proposed and facilitated a workshop in which the format and general orientation were developed. In the current implementation phase, CAMECO was asked to support Laudato TV in the development of staff qualification plans and fundraising strategies, the organisation of training, audience relations and research.
Laudato TV starts broadcasting at Christmas 2015. Promotion trailer.