MEDIAFORUM Archive 2001

Islam in Western Africa

by Bashy Quraishi (4/2001)

Bashy Quraishi, Chief Editor of Mediawatch and Vice President of the European Network Against Racism, criticises the western perception of the Islam in his article. The author not only refers to the reporting in the aftermath of the terrorists attacks in the U.S. but also strongly supports all-inclusive journalism in his professional orientations - multi-cultural, multi-ethnic and multi-religious. His ten media suggestions are meant as a moral orientation for work and may not only apply to Western media or to the reporting about the Islam.

Marketing en la emisora educativa Radio Marañon

by Gaizko Cirión Zubiri (4/2001)

Marketing is an area widely neglected by non-commercial media. The author, a Spanish volunteer at "Radio Marañón" (Jaén, Peru), reflects on his experiences in implementing the marketing department of an educational radio station. Marketing is not only a question of fundraising, but also means the need to develop a clear corporate identity, and a professional management. According to his experiences, the marketing department of Radio Marañón has not only succeeded in raising the funds of the station, but has also helped to renew the core strengths of the station as the leading community-oriented broadcaster in the region.


Impact of the Radios Populares

by Christoph Dietz (3/2001)


During the II. general asembly of the Asociación Latinomaricana de Educación Radiofónica (ALER) in Cumbayá (Ecuador, 28th May to 3rd June 2001) the results of the study "Importance and and effects of basis radios" have been presented. This article summarises the most important findings. On the basis of on-spot vists to 74 stations in 12 Latin American countries the present situation of "community radios" in Latin America is described in detail. Among others it becomes clear in this article that a lot of radio stations are not in a position to adapt the new socio-political reality and that, despite their local strenght, they often have no influence on the public point of view on the national level. A large number of radio stations are lacking a clear strategy; they require professional management and have serious economic difficulties. The study's result had been the basis for discussions for ALER members for their future orientation of community radio. At the same time during the assembly it was made clear how important it is to systematize the positive experiences of community radio stations to strenghten the civil society.   


OCIC and Unda: Creating «SIGNIS»
by Robert Molhant (2/2001)


In November 2001 UNDA and OCIC will create the new international Catholic Communication Association SIGNIS. For understanding the development which led to this "fusion" it is helpful to know their roots based in the situation of the media of the last century and the corresponding communication concepts behind. Meanwhile there have been profound changes which led to a inter-relationsship between the media due to the digitalisation. Robert Molhant, the general secretary of OCIC and member of the CAMECO Board, reflects in this article about the parallel development of the media in general as well as the cooperation between the International Catholic Media Organisations.


Competing with New Quality: Poland's PULS TV on Air
by Teresa Sotowska (2/2001)


Since March 19th 2001 PULS TV, a new Catholic station, is on air in Poland. The new broadcaster claims to be different from commercial competitors with programmes that are informal, without violence, which shall foster values and strengthen the sense of social responsibility. The article shows the Catholic TV scene in Poland, the "story" of PULS TV and the envisaged survival strategies on the already densely media market in the central European country.

Regional and National Communication Offices in Africa: How can they Work?

by Michel Philippart (1/2001)

What is the role of national and regional departments of communication within the Church in Africa? Even those involved with and those working in the departments have a deal of difficulty in answering this and in knowing their own remit. However, these structures are called upon to function as co-ordinators and promoters of the engagement of the Church in the media and communication sector. There is a pressing need to reconsider and redefine the terms of reference of these departments and to redeploy their qualified, dynamic and creative people, with the skills and resources for the job, in order to achieve resolute Church participation in the world of communication.

The Polish Weekly Tygodnik Powszechny: A Legend's Struggle

by A. Sofie Jannusch (1/2001)

For almost 45 years, the Tygodnik Powszechny (literally translated: General Weekly) remained a unique and outstanding newspaper. However, with the fall of Communism it became a typical example of the new problems the confessional press had to face almost all over Europe. The newly achieved freedom gave place to a strong variety of cultural and political papers. Competition was also created by other newly established church papers. And with the changes in the political system the Tygodnik Powszechny lost many previously important functions. The church became one social actor among others, a general drop in the trust in Catholic media went hand in hand with a deep impoverishment of the people and a general loss in the importance of the press. Radio and in particular TV became the dominating media in the time budget of the Polish people.

Germany: Church Steeple for Funcity
by Stephan Lampe (1/2001)

For the past three years the Diocese of Hildesheim, situated in the north of Germany, co-operates in an outstanding Internet project called "Funcity". The web site "Funcity" addresses mainly the youth and is based on an idea from the regional commercial radio network who asked the church to join the initiative. After checking the offer, the 32 year "young" priest Stefan Lampe was entrusted by his bishop to show responsibility. He went ahead to experience and verify new ways of church presence and its opportunity and limitations in pastoral work, on the hedgerows and fences of the Internet.