Practice Series

The radio listens to its listeners - Audience study guide for local radio stations in Africa

by Fernand Nouwligbèto and Sahadou Zato Ali. Illustrated by Hector Sonon.

The heart of radio is its audience. Day after day, broadcast after broadcast, how to capture the attention and interest of listeners? How to propose an attractive programme schedule? How can we mobilize the community if radio does not resonate with listeners' expectations and needs? How can we attract advertisers and organizations to deliver their ads and messages without detailed knowledge of the audience and audiences?

Throughout the history of Etoile FM, the reader will follow the entire process of audience research: from the awareness of its necessity to the discovery of qualitative and quantitative methods to the exploitation of results. After reading the first four sections of this book, the reader will not fail to think:"But it's not so complicated... Now it's my turn! ».

In order to contribute to the practical application of this audience study approach, the last part of the guide offers methodological sheets summarizing each of the methods and practices covered in this "pedagogical novel".

Downloads:   FR

Energy for Radios - A Guide for Practicioners

by Michael Bycroft

“Energy for radio” is a guide to energy management for community radio stations. It supports radio managers and operators as they tackle the energy issue at their station, helping to understand the various sources and technologies of energy, especially gensets, wind and hydro turbines, solar and hybrid systems. The guide also views many other aspects requiring attention before “informed decisions” can be taken, including assessment of the energy needs, storage, protection and regulation.

The worksheets for assessing the energy needs of the stations as well as cost-effectiveness of different energy sources are available for download.

Michael Bycroft is currently post-doctoral Fellow at Max Planck Institute for the History of Science Berlin, Germany.

The publication is sponsored by the Dutch foundation Stem van Afrika.

Downloads:   ENFR

Managing your reputation - A Guide to Crisis Management for Church Communicators

by Jim McDonnell

“Managing Your Reputation” provides guidelines for media communications, and offers concrete advice on how to prepare for a crisis, establish a Crisis Management Team and develop a respective plan of action. In addition, checklist templates for setting up a Crisis Management Plan of Action and for establishing a Crisis Management Team are available for downloading. The revised 2nd edition includes complementary notes on the impact of social media and how to monitor them.

Jim McDonnell was Director of the Catholic Communications Centre in London. Since 2002, he runs McDonnell Communications, an Independent communications and public relations advisory service. He is also the Director of Development and Advocacy for SIGNIS, the World Catholic Association for Communication.

Downloads:   ENFRRU

Sustainable Radio

Sustainable Radio - Summary of the debate

Sustainable Radio handout

The handout represents a brief summary of the debate on (community) radio sustainability. During a period of ten days, over two hundred participants from thirty-five countries on all continents took part in three LinkedIn groups, simultaneously discussing in English, French and Spanish different aspects of income generation and fundraising, and thereby collecting concrete and practical examples from stations in all corners of the world. 

Downloads:   EN

Survey Report: Community Participation at Local and Community Radio Stations

Julia Fröhlich, Daniel Däschle, Andrés Geerts & A. Sofie Jannusch

Downloads:   ENFRES